Instagram Updates Your Feed Options

Instagram updated their app today to allow sharing of multiple photos + one video per post:

With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Now, you can combine up to 10 photos and videos in one post and swipe through to see them all.
In feed, you’ll see blue dots at the bottom of these posts to let you know you can swipe to see more. You can like and comment on them just like a regular post.

If you’re curious why they’re messing with their “one picture” policy, it might have to do with training users to use the ad units Instagram is trying to sell:

Promo Video

YouTube’s Mobile Live Streaming Coming soon

It was only a matter of time before YouTube got into the mobile streaming game with apps like Periscope and Instagram/Facebook Live building large audiences of video streamers. YouTube announced plans to open access to their mobile live streaming capabilities to channels with at least 10,000 subscribers – everyone else will get access “soon”.

Mobile live streaming has been built directly into the YouTube mobile app. All you have to do to start streaming is open YouTube, hit the capture button, and youíre live! Streamed videos will have all the same features as regular YouTube videos.

Along with the ability to stream live from your phone, YouTube is also enabling a feature called Super Chat which is a way for people to buy a top spot with a comment on your video:

Anybody watching a live stream can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of your favorite creatorís attention. And Super Chats remain pinned to the top of chat for up to 5 hours, giving more airtime for your messages.

I’m glad to see YouTube is taking the time to get mobile streaming right. With the infrastructure and experience of serving up video that YouTube has, it should be a solid platform to use for a business or brand to show what’s happening right now to the world without having to know how to set up OBS or buy Wirecast.

If you’re curious about how live streaming video could help your business, talk to me and I can tell you if it’s right for you.

Do You Hate Marketing, Or Just Hate What You Think It Is?

I love this post from Paul Jarvis not just because he’s Canadian (which is always a bonus) but also because he nails what marketing really is:

Marketing isnít the same as telling people to “buy” or pitching what youíve made. Thatís only a singular portion of what marketing is, because: Marketing is a damn process. The final step of that process is asking people to buy what youíve made. But unless youíve done the other work to lead up to that step, it wonít be that productive of a step.

Marketing can’t be the final thing you add on. It needs to be involved from day one ó or as close to day one as you can afford.

Snapchat Talk at Sask Marketing

I’ll be giving a talk at the January lunch put on by the Saskatchewan Professional Marketing Association group going over the basics of using Snapchat:

Snapchat is a fun app to use once you figure it out ó but it can be terrifying for first-time users. Who’s getting a picture of you and when? How long does it last? How do I make it look like Iím puking a rainbow? And how can a picture of me puking a rainbow help my marketing efforts for my business?

Get your tickets here – SPMA members get a break on the ticket price so if you’re not already a member, check out details here on how to become one – and I’ll look forward to seeing you puke rainbows on January 26th, 2017!

If you can’t make it but would still like to learn about Snapchat, check out my course Snapchat 101 that you can watch from the comfort of your home.

I think most people overthink Snapchat and mentally put it beside something like Instagram or Facebook where they have to have everything in order and planned out. But it can be used in a much more fun, light way than most other social media apps ó yes the face filters certainly are one way – but by showing a behind the scenes, less crafted view of your business/product/service, Snapchat can help humanize the people behind the web.

Snapchat Update 9.43 Adds Outward Facing Lenses

Finally finally you can add lenses to your snaps taken with your outward facing camera shots – as opposed to the selfie camera where puking rainbows has been a staple of Snapchat.

Snapchat Sample

Exciting times ahead for Snapchat users. Remember you can buy my Snapchat 101 Course to learn all about Snapchat if you’ve never tried it.