Wistia’s Creative Promotion of Soapbox

The Brief

Wistia has a powerful Chrome extension called Soapbox that’s basically a screen + webcam recording, video editing + hosting app all in one. You can see pricing here but basically for the price of $0 you can record a software demo or presentation for clients with your computer and then share it, measure it, and call-to-action it.

Since Soapbox is used by folks on the web, Wistia wanted to demonstrate that you don’t need a massive budget to promote yourself on the web. So they hired Sandwich Video to make them three commercials: one for $100,000, one for $10,000, and one for $1,000.

What Does a Video Created with Soapbox Look Like?

Recorded in 3 minutes, this is how quickly and easily you can make a video with Soapbox:

Watch my Soapbox test on Soapbox

The Results of the $111,000 Video Experiment

You can watch the three videos on Wistia’s site here and judge for yourself which video is the best value for the money.

The way Sandwich video created and shot these commercials is genius and you likely couldn’t hire them to make you a video for just $1,000 anymore. Pay attention to the little touches and extras they’ve added as each video’s budget increased.

Who’s Wistia?

Wistia is a video hosting platform that’s focused on hosting videos for businesses or brands who for various reasons don’t want to use YouTube. They have a custom video player along with stats that allow for greater customization and freedom from the advertising and tracking that YouTube forces you to do in exchange for free hosting. They’re similar to Vimeo, except there’s no social aspect to Wistia. You don’t go watch other people’s videos on Wistia like you can on Vimeo. Vimeo would be closer to YouTube in that regard.

For example, here’s an embed of one of my recent tutorial videos hosted on my Wistia account:

I can also link directly to the video with this URL – https://lemonproductions.wistia.com/medias/lrw6gxnzu0 – so that it can easily be shared on social media.

I’d recommend Wistia for video hosting if your business’ branding and video needs don’t require the social game that YouTube wants you to play where your videos might end up recommended to a random person – or their videos might end up showing up after yours. Wisita is a great platform for having complete control of your video content.

I personally still choose to use YouTube for my videos because I want my videos to appear in searches on Google and YouTube alongside other videos in the hopes that my videos will get more views and eventually bring me more clients. But for projects or clients where the videos don’t have to live in the cesspool that is YouTube, I heartily recommend Wistia.

Using Audio Hijack to Record Audio for a Dramatic Performance

Over on my YouTube channel, a viewer named “Crazy Robot Lady” asked:

I am attempting to record a multitrack dramatized audio work using just Farrago and GarageBand. I also have my Clarett two Pre USB set as my audio output device. My problem is I end up with either only my voice or only my background music track even though I have set up two audio tracks- one for my voice and the other for music. I also make sure to select my line in and or microphone for both tracks. Ummmmm any idea what I’m doing wrong here? Do I need Audio hijack in addition to Farrago and Garrageband to combine these two tracks into one file?

If you’ve been following along this far, you know that I’m a huge fan of Rogue Amoeba‘s Audio Hijack audio app for macOS. It helps overcome macOS’ inability to have multiple audio sources in even it’s professional apps like Logic Pro. In the video I cover how Garageband suffers from this as well and demonstrate how to use Audio Hijack to accomplish this.

Watch the Video of How to Use Audio Hijack to Record Audio for a Dramatic Performance

Direct link to the video

Software demo’d in the video:

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How to Record a Skype Call With Audio Hijack

There are currently 1,032 ways to record the audio from a Skype call and so naturally I wanted to record a tutorial video on how to do it for my YouTube channel.

Rogue Amoeba make some of the coolest audio apps for Mac and Audio Hijack is no exception. It’s one of the few audio apps that delights me every time I use it because it’s so powerful and fun to use. That’s no easy feat in software.

Anyway. Here’s how to get your Skype calls recorded with Audio Hijack.

Watch the Video of How to Record a Skype Call with Audio Hijack

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How to Set Up a Livestream With Audio Hijack

Rogue Amoeba recently updated their excellent audio app for Mac, Audio Hijack, with the ability to broadcast audio. From their blog post:

Using multiple Broadcast blocks in one session, you can stream a high and a low quality broadcast, or in multiple audio formats. You can even easily copy server settings between blocks, with Audio Hijack’s powerful Presets feature.

Rogue Amoeba had an app called Nicecast that was built specifically for streaming. Now that Audio Hijack has it built in, Nicecast has been discontinued. Any Nicecast users should check out this blog post from Rogue Amoeba on how to migrate from Nicecast to Audio Hijack – including possibly saving on the purchase of Audio Hijack.

Audio Only Streaming?

In this era of Twitch, YouTube, Periscope, and other video streaming platforms – audio only streaming seems almost quaint. But it’s still a popular way for musicians/DJ’s to stream out music or for podcasters to livestream their shows to the world.

Watch the Video Walk Through Setting Up Livestream Audio with Audio Hijack

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Links Related to the Tutorial

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