Podcasts can be a great way to tell your story – whether you like sharing gruesome murder stories, interviewing your celebrity friends, or just want to play D&D with your friends. There’s a podcast for pretty much any genre or interest you might have.

What you may not realize is that podcasts can also be used to help tell your story inside a company – to your employees, investors, volunteers, or maybe just your clients. There are lots of podcasts that are never on the Apple Podcasts charts or show up on Chartable (a great site to check out if you want to track your own podcast’s stats and rankings).

These are private podcasts. They might require a password to subscribe or listen to, and they’re very intentionally not publicized anywhere.

Restricted Area Do Not Enter sign. Photo by Kelli McClintock on Unsplash

Why would you want to create a private podcast?

These are a few of the reasons I’ve come across for why someone might want to create a private podcast:

  • A owner or CEO who wants to keep a growing company informed. A meeting that worked when the company was 15 employees becomes unmanageable now that there’s 350 employees spread across different timezones. Telling your team something in your own voice, with your emotions, is much better than a boring email.
  • Parents wanting to share audio of their kids with family without having to worry about how criminals or Facebook (aren’t they really the same thing?) might use the audio to mine for data on their family’s activities.
  • Clubs or communities where a private podcast might be a perk of membership.
  • A school classroom where the teacher wants to send audio out to the classroom or a class that does a podcast together.
  • Mastermind groups that send audio messages back and forth to each other.

How to create a private podcast

Most podcast hosting companies should be able to offer a private podcast feed or plan, but here are support docs for some podcast hosts I’m familiar with:

Most hosting plans will have a checkbox to not turn on the RSS feed which will make it harder to find your podcast or episodes. But it’s not really obscuring it or hiding it. And even private podcasts like Transistor.fm offers can still be shared outside of where you intend it to be heard, as they say in their support doc:

Anything that’s published on the public internet carries the risk of being discovered, and shared, by non-intended recipients. (Even when it’s password protected).
This is especially true for podcasts because audio files are downloaded by individuals to their podcast players.
This means anything you publish on your private podcast could be re-shared. Exercise your discretion when publishing content on private podcasts!


Some editing still required

Even a private podcast can benefit from great sounding audio. Unless your employees are contractually required to listen, you should make your podcast as enjoyable an experience for your listeners. Get in touch with me if you’d like some help with editing, production, or recording your private podcast.

I answered some viewer questions over on my YouTube channel – subscribe here! – about how to do a few things with Ecamm Live:

  • How do you share your screen with someone on Skype AND record a video of it all on your computer?
  • How do you share your desktop, then switch back to a Skype call, then back to you, then back to your Skype call, then back to your desktop. (Kind of like the Old Spice commercial?)

Watch the video above or watch it on my YouTube channel here.

What is Ecamm Live?

Ecamm Live, available here with a free demo to try before you buy it, is macOS software that allows you to live stream to YouTube, Twitch, Periscope, Facebook Live, or just about anywhere else on the web that supports live streaming.

You can pair it with services like Restream.io or Switchboard.live which allow you to send one video feed from Ecamm Live and then they’ll rebroadcast it out to multiple services. So someone like Justin Jackson can start streaming a coding tutorial or marketing chat from his computer and it will go out to YouTube, Twitch, Periscope, and Facebook Live – so no matter which platform his followers prefer, he doesn’t have to limit the live stream to one platform.

Bringing a Guest on via Skype

The really cool part of Ecamm Live is how easy it makes it to bring a guest, with their video and audio, on to your live stream. If Skype is running, Ecamm Live will pick up the video from it and automatically crop/arrange your guest(s) (up to 5!) into a nice video wall for a conversation.

Ecamm Live will also record a high quality video of your conversation so you can upload that to YouTube or whichever video platform you choose for sharing afterwards.

More Ecamm Live Tutorials

If you’re curious about Ecamm Live, I’ve got a playlist on my YouTube channel here where you can learn a lot more about this powerful macOS app.

If you’ve got questions or it’s not working for you, leave a comment below or – even better – join a community of podcasters who are trying to figure this stuff out together over at Castaways.Club.

Want More Tutorials?

Leave a comment below if you’ve got a suggestion for the next video tutorial I should make!

Over on Twitter, Macho Man Adam Drake asked:

Adam Drake asked on Twitter how I add the chapter markers and images to podcasts.

So I recorded a screencast showing how I add chapter markers to podcasts I edit for clients.

Tools Used to Add Chapter Markers to Podcasts:

I edit podcasts in Logic Pro X (available in the Mac App Store). It’s not the cheapest piece of software but I bought it years ago when I first started recording podcasts and haven’t had to pay anything since. Kind of nice compared to the Adobe method.

Inside of Logic Pro X I add Markers wherever I feel is appropriate. Each podcast is different – for some it makes sense to have a new marker every time the topic changes and for others it’s more like a book aka a new chapter.

Adding a Marker inside of Logic Pro X

Then I bounce/export from Logic Pro X to a single WAV file. It helps if you keep the same name for this file each time and only change the episode number part.

Bouncing a WAV file out of Logic Pro X

Then I drag that WAV file into a program called Forecast – made for free by Marco Arment, creator of Overcast, a popular podcast player for iOS. Forecast automagically picks up the markers that Logic Pro X embedded in the WAV file while it also compresses the WAV file to MP3.

It all happens so quickly because Marco Arment programmed it to be crazy fast so he can spend more time fiddling with his coffee and headphones.

Pocket Casts picks up the chapter marker created by Forecast

While you’re in Forecast you can add links and/or images to chapters as well so that they look extra fancy inside a podcast player and listeners can tap right on it to visit a webpage or sponsor mentioned in the show.

Then you just have to upload it to your favourite podcast host – I like Transistor.fm personally – and bob’s your uncle… you’re done!

Bonus Marks for Chapter Jumps on the Web

If you really want to impress the humans in your life, you can copy the Marker list from Logic Pro X, paste them into this CodePen Pen, click Run, and BOOM – you’ve got a nice Markdown list of the chapter time jumps to throw on your podcast’s website.

Not all websites support fancy things like TimeJump but hopefully they will eventually.

The video embedded above covers this all in more detail – or you can watch it on YouTube here.

Castaways Club artwork.

If you’ve got questions or it’s not working for you, leave a comment below or – even better – join a community of podcasters who are trying to figure this stuff out together over at Castaways.Club.

Want More Tutorials Like This?

There’s a couple ways:

Leave a comment below if you’ve got a suggestion for the next video tutorial I should make!

First off, let’s get the vanity quote out of the way:

Having a sound editor person is nice because it ups the quality and takes that task off your plate. Lemon Productions is good.

Chris Coyier, My Particular Podcast Journey

Thanks Chris! I have loved editing ShopTalk Show so much. I have never pulled up Logic Pro X to edit an episode and felt that “ugh… this?” feeling that I used to get when working on website projects for clients. This is getting pretty close to my dream job and I thought I’d follow Chris’ post up with a bit of my own journey in podcasting.

It’s funny how big and small the internet is at the same time. I remember stumbling across CSS Tricks way back in the day when I first started doing web work at my job and loving Chris’ style of blogging/screencasting whatever he’s learning – sometimes while he was learning it. Mistakes and all.

That style really helped those of us a little behind in our web developer journey (aka me!) to feel like it was possible to learn and figure this stuff out – you didn’t have to be completely polished and know everything perfectly.

An internet radio show about the internet starring Dave Rupert and Chris Coyier.

Fast forward to a couple years ago when ShopTalk Show were needing a new podcast editor and I had tentatively put my name out there into the world that I might maybe kinda want to maybe do that kind of thing (maybe?) and Chris & Dave gave me a shot.

Chris FREAKING CSS TRICKS Coyier? Are you kidding me?

That “shot” set me onto my own journey into podcast editing/production work beyond where I was currently at as a hobbyist podcaster who was getting tired of trying to keep up with all the tricks in CSS. To the point that my entire business is now based around editing / producing / consulting on podcasts and the podcasting industry.

And I love it.

Bringing this back around to Chris Coyier and his journey – a year ago I revived my YouTube channel because I wanted to give back in the same way Chris had done for me (and millions of others). I wanted a place to document and share what I was learning – mistakes and all.

Podcasting isn’t the easiest medium to “show” your work in – CodePen for Podcasting anyone? – but I figured I could start by talking about what I was learning in audio apps like Audio Hijack, Loopback, Logic Pro X, etc. even if I didn’t know everything. And even if I made a mistake or two. And I have fun doing it each time I feel like making a video.

And it’s interesting how following that bit of fun has led to getting consulting gigs with folks around the world. Without doing any sort of marketing funnel biz dev automation systems, I’ve had the opportunity to help folks in Australia, the United Kingdom, South America, and USA/Canada with their podcasting related questions.

All from blogging occasionally and recording videos about something I’m doing.

What mic do you recommend if I’m recording in a barn with 3 horses and a cow?

I originally started this post to try and fill in some gaps or other options that Chris didn’t cover in his post. But you can read some of those in my blog archives, leave a comment if you’d like some clarification a bit of gear, or book a consulting call if you’d like to dive deeper.

For now I’ll end with saying that your journey might not take the exact path you thought it would. It might not go as quickly as you’d like. And even just being patient might not lead you to success, however you may define success. My experience (so far! This could all end tomorrow!) has been to at least keep a bit of my time invested in what I’d really like to be doing so that if/when an opportunity arises to do more of that kind of work, it’s been an option for me to say yes.

Alright. Back to editing a podcast!

p.s. If you’re a podcaster or wanna-be podcaster interested in joining a community of podcasters / wanna-be podcasters, sign up at Castaways.Club. It’s a new community I’m building and I’d love for you to be a part of it.