Remember that creative promotion of Soapbox Wistia did back in September where they hired Sandwich Video to create 3 videos for them, each with a budget of $1,000, $10,000, and $100,000?
Wistia is back with a documentary series called One, Ten, One Hundred that goes behind the scenes of creating those videos with Sandwich Video. They’ve got 4 videos in the series – over an hour and a half of footage – that show the complete process from The Pitch to The Blockbuster.
It’s required watching for anyone remotely interested in making video for the web.
For bonus material, I’d recommend reading this Twitter thread from one of the founders of Wista, Chris Savage, on how they pulled it all off. This article on Stop Measuring Everything! is especially worth a read for marketers and data nerds:
The only way to stand out and make “art” is to set aside what can be tracked in the short-term and make decisions that align with your values. That’s hard to do. Data, by giving you an “objective” standard of success, has a tendency to make you more risk-averse. But doing things that are impossible to track now is the only way to set yourself up for success in the long-term.
🎥 Alright. Who wants to make a video and host it on Wistia?.