I love this post from Paul Jarvis not just because he’s Canadian (which is always a bonus) but also because he nails what marketing really is:
Marketing isnít the same as telling people to “buy” or pitching what youíve made. Thatís only a singular portion of what marketing is, because: Marketing is a damn process. The final step of that process is asking people to buy what youíve made. But unless youíve done the other work to lead up to that step, it wonít be that productive of a step.
Marketing can’t be the final thing you add on. It needs to be involved from day one ó or as close to day one as you can afford.