Great advice for anyone setting up a new email newsletter list from the folks over at MailChimp :
Bottom line: make sure people are legitimately signed up to your list. You can’t just throw a bunch of email addresses on your list and hope people will be so happy to get your email.
Send all your friends/family/co-workers a quick email with a link to subscribe to your mailing list along with a short list of benefits so they they will know why they want to subscribe to your mailing list, like this one below for my Lemon Productions newsletter:
