Take the advice of those that have gone before us. From a post by author John Scalzi when asked by an aspiring writer whether it’s worth it to set up your own website when Facebook is the place to be:

My thought on this: Hey, remember when everyone was on America Online? And then everyone was on Friendster? And then everyone was on MySpace? And now everyone

In between working on stuff for my awesome clients, selling our house, podcasting and other fun stuff I decided to do a quick refresh of the Lemon Productions site.

I’m still stamping out a few bugs, spelling mistakes and typography styling issues – but since I believe a website can be a more organic document that changes, adapts and improves I thought I’d push the redesign live.

Plus there’s nothing like a live audience to tell you when you’re fly is undone!

So poke around and let me know if you see anything amiss. And also let me know if you find things you do like and want to incorporate on your own website – it’s what I do, after all.


In 2008, Merlin Mann was on the CBC Radio show Spark talking with host Nora Young about the hows/whys/whats/whos of blogging – whether it’s personally to talk about your cat or if you’re looking to setup a blog for your business to reach new customers.

2+ years later, the advice definitely holds up for anyone looking to start a blog today. I particularly like the advice from part 1:

Identify 10 humans beings whose names you know that you wish read your blog. Then imagine, imagine if only one person in the entire world read your blog. Who would that be?

Rather than just trying to “attract the internet” to your blog – imagine what your ideal reader is like. Then write to try and impress that imaginary (or real) reader.

Topics Covered

  • Prelude: What Makes a Good Blog?
  • Part 1: Consider Your Audience
  • Part 2: Manage Expectations
  • Part 3: Get Better
  • Part 4: Attract an Audience
  • Part 5: Q & A

Listen and Learn

You can listen on the site directly or grab the entire series in one zip file.