One thing that I see a lot of local businesses missing out on is the ability to control how and what Google shows about your business when people search Google Maps for you (or related businesses). When you search Google Maps, in this case for the term “coffee shop”, Google shows you a list of […]
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As part of taking Lemon Productions full-time, I knew I wanted to create a better logo to brand my business with. The logo I had used was something I just threw together quickly along with a horrible chalkboard font. Something about how the shoemaker’s kids have terrible shoes seems appropriate. Yikes! I also knew that […]
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As part of my ongoing research to keep up on web trends and topics, I’m reading The Elements of Content Strategy by Erin Kissane. I’m only part way through and I’m already weeping with joy at what I’m reading. In the first chapter entitled ‘Basic Principles’, Erin writes about the process of updating and maintaining […]
Continue Reading →Take the advice of those that have gone before us. From a post by author John Scalzi when asked by an aspiring writer whether it’s worth it to set up your own website when Facebook is the place to be: My thought on this: Hey, remember when everyone was on America Online? And then everyone was […]
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I’m posting this so that someone else doesn’t make the same mistake I did. If you’re setting up a Google AdWords account to advertise on Google searches, there’s an option to set your currency during the account setup. And if you choose the wrong currency or miss it entirely like I did on a recent […]
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