Warby Parker distribute glasses in a customer friendly fashion with free shipping and free returns1. They’ve recently put together their annual report for 2011 and rather than distribute it2 using traditional print and PDF methods, they’ve built a beautiful HTML/CSS/JavaScript based side scrolling report that shows all the important stats on sales, marketing and company […]
18
Nov
Google+ Community Guidelines
While it’s still early days in how everyone is deciding to use Google+ personally and professionally — Google has just published a set of Community Guidelines that can help give you an idea of how or why you might want to use Google+ for your business or startup. Right now the different groups they talk […]
18
Nov
The Northerly Edition
Coudal Partners is a design and advertising studio located in Chicago. One of the products they sell is the popular Field Notes Brand memo and notebooks. So if you’re trying to market a new version of a notebook you sell, what sort of video would you create to convey the quality that goes into each […]
15
Nov
How Orabrush Got Into Walmart
Interesting story that should inspire you to think outside the box of your normal marketing tactics as to how your product or service could get out there to more customers. Orabrush used a YouTube video and some innovative marketing to get their tongue cleaner that they were making in their garage out to all the […]
31
Oct
Call to Action Pages
The term “call to action” is a bit of a buzzword in the web design/development industry and has been for a few years. Call to Action is a term that describes ways to get the user of your website to do something — an action — that is part of the purpose of your website. […]
28
Oct
Putting Your Business On the Map
One thing that I see a lot of local businesses missing out on is the ability to control how and what Google shows about your business when people search Google Maps for you (or related businesses). When you search Google Maps, in this case for the term “coffee shop”, Google shows you a list of […]
03
Oct
Not a Lemon of a Logo
As part of taking Lemon Productions full-time, I knew I wanted to create a better logo to brand my business with. The logo I had used was something I just threw together quickly along with a horrible chalkboard font. Something about how the shoemaker’s kids have terrible shoes seems appropriate. Yikes! I also knew that […]
11
Jul
Good Content is Supported
As part of my ongoing research to keep up on web trends and topics, I’m reading The Elements of Content Strategy by Erin Kissane. I’m only part way through and I’m already weeping with joy at what I’m reading. In the first chapter entitled ‘Basic Principles’, Erin writes about the process of updating and maintaining […]
29
Jun
Why Should I Bother Setting Up a Website When I Can Use Facebook?
Take the advice of those that have gone before us. From a post by author John Scalzi when asked by an aspiring writer whether it’s worth it to set up your own website when Facebook is the place to be: My thought on this: Hey, remember when everyone was on America Online? And then everyone was […]
07
Jun
Setting Up Google AdWords — Currency Issue
I’m posting this so that someone else doesn’t make the same mistake I did. If you’re setting up a Google AdWords account to advertise on Google searches, there’s an option to set your currency during the account setup. And if you choose the wrong currency or miss it entirely like I did on a recent […]
