Squeezed from the Lemon

Tart Thoughts on the Web
26
Jan

Got a Band? Need a Website for Your Band?

I often use WooThemes Word­Press themes for client sites, par­tic­u­larly if the bud­get doesn’t allow for a com­plete, start­ing from scratch approach. They design great themes that are well sup­ported and are built on a solid code base that allows for plenty of cus­tomiza­tion with­out hav­ing to rein­vent the wheel each time you start a […]

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25
Jan

2011 Annual Report from Warby Parker

Warby Parker dis­trib­ute glasses in a cus­tomer friendly fash­ion with free ship­ping and free returns1. They’ve recently put together their annual report for 2011 and rather than dis­trib­ute it2 using tra­di­tional print and PDF meth­ods, they’ve built a beau­ti­ful HTML/CSS/JavaScript based side scrolling report that shows all the impor­tant stats on sales, mar­ket­ing and company […]

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06
Jan

WordPress Tip: Update Your Permalinks

The other day I went on 4 or 5 toot rant on Twit­ter about issues I often come across in web­sites I visit.1 It was a bit of a let­ting off of steam and on Twit­ter, were you’re lim­ited to 140 char­ac­ters, it’s not that help­ful since I just com­plained and didn’t pro­vide any real […]

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25
Nov

Required Listening: Doing Things the Long, Hard, Stupid Way

Frank Chimero is a designer and writer from Port­land, Ore­gon and he recently gave a talk at the Do Lec­tures in Wales. His talk was titled “Do Things the Long, Hard, Stu­pid Way” and is a good talk to listen/watch for a bit of inspi­ra­tion and moti­va­tion to think about giv­ing and how in the […]

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18
Nov

Google+ Community Guidelines

While it’s still early days in how every­one is decid­ing to use Google+ per­son­ally and pro­fes­sion­ally — Google has just pub­lished a set of Com­mu­nity Guide­lines that can help give you an idea of how or why you might want to use Google+ for your busi­ness or startup. Right now the dif­fer­ent groups they talk […]

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18
Nov

The Northerly Edition

Coudal Part­ners is a design and adver­tis­ing stu­dio located in Chicago. One of the prod­ucts they sell is the pop­u­lar Field Notes Brand memo and note­books. So if you’re try­ing to mar­ket a new ver­sion of a note­book you sell, what sort of video would you cre­ate to con­vey the qual­ity that goes into each […]

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15
Nov

How Orabrush Got Into Walmart

Inter­est­ing story that should inspire you to think out­side the box of your nor­mal mar­ket­ing tac­tics as to how your prod­uct or ser­vice could get out there to more cus­tomers. Orabrush used a YouTube video and some inno­v­a­tive mar­ket­ing to get their tongue cleaner that they were mak­ing in their garage out to all the […]

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09
Nov

One More on Squarespace

Over on my pod­cast net­work, SSKTN, we have a new spon­sor called Square­space. I men­tion this here only because a com­mon key­word search that brings peo­ple to this web­site is ‘square­space vs virb’ where they land on this post com­par­ing two pop­u­lar web­site builder com­pa­nies. As part of the spon­sor­ship of SSKTN, Square­space has set […]

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31
Oct

Call to Action Pages

The term “call to action” is a bit of a buzz­word in the web design/development indus­try and has been for a few years. Call to Action is a term that describes ways to get the user of your web­site to do some­thing — an action — that is part of the pur­pose of your website. […]

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28
Oct

Putting Your Business On the Map

One thing that I see a lot of local busi­nesses miss­ing out on is the abil­ity to con­trol how and what Google shows about your busi­ness when peo­ple search Google Maps for you (or related busi­nesses). When you search Google Maps, in this case for the term “cof­fee shop”, Google shows you a list of […]

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