Squeezed from the Lemon

Tart Thoughts on the Web

2011 Annual Report from Warby Parker

Warby Parker dis­trib­ute glasses in a cus­tomer friendly fash­ion with free ship­ping and free returns1.

They’ve recently put together their annual report for 2011 and rather than dis­trib­ute it2 using tra­di­tional print and PDF meth­ods, they’ve built a beau­ti­ful HTML/CSS/JavaScript based side scrolling report that shows all the impor­tant stats on sales, mar­ket­ing and com­pany cul­ture that any­one might want — all acces­si­ble from your browser.

Warby Parker 2011 Annual Report

A great way to show off your brand to an audi­ence that might not oth­er­wise read your stuffy PDF.

On the sub­ject of less bor­ing annual reports, worth check­ing out is Apple’s new iBooks Author appli­ca­tion. If your poten­tial audi­ence or investors are iPad users, this is a great new way to dis­trib­ute an annual report with images, text, charts and other audio/video.


  1. Free in the United States, $35 for us Cana­di­ans. 

  2. Or per­haps as well as. 

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